Who are we? 💛

We are Alex, Antonio, and our little boy Krisi—the family behind MeriBoo. Our story is personal, but also deeply connected to Antonio’s family’s experience and tradition. Since 2008, they have been making high-quality merino wool clothes for international brands.

For more than 15 years, the factory has worked with the finest merino wool and exported its products to countries such as Denmark, Germany, England, where quality and safety standards are exceptionally high. Over these many years, our family has built expertise and trust in a material that is more than just a textile—it’s a true gift from nature.

🌿 Why you can trust us

Our products are certified to three of the most important international standards:

• GOTS (Global Organic Textile Standard) – a guarantee that the wool used is produced sustainably, without toxic chemicals, and that the entire production process is gentle on people and the environment.
• Woolmark – one of the oldest and most prestigious certifications for merino wool in the world. It proves that we use genuine, pure, high-quality merino wool that has passed rigorous testing.
• OEKO-TEX Standard 100 – a certification that guarantees every component of the garment (from the button to the thread) has been tested for harmful substances and is completely safe for a baby’s skin.

These standards aren’t just “pieces of paper”—they’re proof that what you dress your child in is clean, safe, and made to the highest European standards.

💛 Our personal story

I, Alex, had always vaguely known that Antonio’s family “makes something from merino,” but I’d never stopped to think about how special this material is… until I became pregnant with our son, Krisi.

Then everything changed. I wanted to give him the best—not just cute clothes, but fabrics that would protect him, keep him comfortable, and be gentle on his skin. That’s when I rediscovered merino wool—this time through a mother’s eyes.

I learned that merino wool is unique:

• It keeps you warm on cold days but doesn’t make you overheat when it’s warm;
• It’s soft and doesn’t itch;
• It’s hypoallergenic and gentle even on the most sensitive skin;
• It doesn’t hold on to odors and is easy to wash.

When I dress Krisi in merino, I know he’s neither too cold nor too hot. It gives me peace of mind knowing he’s protected and cared for.

🌄 Our factory in Gabrovo

Nestled in the heart of the Balkan Mountains, in Gabrovo, is the factory where MeriBoo garments are born.

This is not an impersonal factory floor. It’s a place of calm, light, and rhythm, where every little garment passes through human hands, eyes, and care.

A team of women with many years of experience works here. They know they’re not just sewing clothes – they’re making the first layers to touch a baby’s skin.

🧵 How we work

Every little garment goes through several careful stages:

• selection and inspection of certified merino wool – for softness, density, and consistency;
• precise cutting, tailored to the stretch of merino wool;
• slow, precise sewing, with seams suitable for baby skin;
• manual inspection of every piece – removing loose threads and checking the details;
• checking every element – labels, buttons, and finish;
• final finishing and visual inspection before packaging.

Nothing is made on an assembly line. Every little garment is made with care – just as we would make it for our own child. Because we believe that quality takes time – especially when it comes to children.

🤍 The people behind MeriBoo

There’s a person behind every little garment. A hand that checks the stitching. An eye that won’t miss even the smallest detail.

We’re proud to make our products in Bulgaria and to confidently put our name behind every little garment we send your way. This is our team, taking care of every garment as it’s made.

🌿 Why this matters

Today, many baby clothes are made far away – with no face, no story, and no clarity about who is behind them.

We chose a different path.

A journey where we know where every little garment is sewn, who is behind it, and who it’s made for.

For us, this is more than just manufacturing. It’s a natural extension of the care that inspired us to start MeriBoo – as parents.

🌍 Why MeriBoo

That’s how MeriBoo was born – a brand of baby clothes made from merino wool, produced right here in Bulgaria to the highest European standards. For us, this is more than just a business. It brings together our family’s many years of manufacturing experience and our personal mission as parents.

Our goal is for every baby to have the opportunity to wear the very best – clothes that are not just beautiful, but a symbol of tenderness, care, and comfort.

With love and trust,
Alex, Antonio, Krisi, Our Team – MeriBoo 💛